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Cookie Policy

Last updated: August 2026

This Cookie Policy explains how GFR Enterprises ("GFR Enterprises", "we", "us", or "our") uses cookies and similar technologies on gfrenterprises.com (the "Site"), what choices you have, and how you can change or withdraw your consent at any time. It should be read together with our Privacy Policy.

What are cookies?

Cookies are small text files that a website stores on your device to make the site work, to remember your preferences, and to understand how the site is used. Similar technologies — such as local storage, pixels, and tags — perform comparable functions. In this policy we refer to all of these simply as "cookies".

When you first visit the Site, a cookie banner asks you to make a choice. Until you give consent, no analytics or marketing cookies are set — only strictly necessary and functional storage is active (see the categories below). We use Google's Consent Mode v2, which means our measurement tags load in a consent-aware state and are only permitted to store or read cookies once you have granted the relevant category.

You can:

  • Accept all — allow analytics and marketing cookies;
  • Reject all — decline everything except strictly necessary storage; or
  • Open Preferences — choose each category individually.

Categories of cookies we use

Strictly necessary

Required for the Site to function and to remember your cookie choice. These are always active and cannot be switched off. They do not track you for advertising or analytics. This includes the local storage entry that records your consent preferences (gfr-consent-v1).

Functional — live chat

We provide a live chat widget (Tidio) so you can talk to us directly. To deliver the chat, Tidio sets functional cookies and similar storage — for example, to keep your conversation open as you move between pages. These are used only to operate the chat you choose to use; they are not used for advertising or website analytics. Because live chat is a support service you actively request, it is treated as functional and is available without needing to accept analytics or marketing cookies. If you prefer not to use it, simply don't open the chat.

Analytics

We use Google Analytics 4 to understand how visitors find and use the Site — for example, which pages are viewed and how people move through the Site — so we can improve it. Analytics cookies are only set after you grant consent. Google Analytics collects data such as pages visited, approximate (country/region-level) location, device and browser type, and referring source. We do not use it to identify you personally.

Marketing

We use Google Ads to measure the performance of our advertising and to record conversions (for example, when a visit leads to a quote enquiry). Marketing cookies are only set after you grant consent.

Third parties that set cookies

The analytics and marketing cookies described above are provided by Google (Google Ireland Limited / Google LLC). Google processes this data in accordance with its own policies. You can review how Google uses information from sites that use its services.

The functional live-chat cookies are provided by Tidio (tidio.com), which operates the chat widget and processes it under its own privacy terms.

You can change or withdraw your consent at any time:

  • Select "Cookie Preferences" in the footer of any page to re-open the banner and update your choices; or
  • Clear cookies and site data in your browser, which will reset your choice and prompt the banner again on your next visit.

When you withdraw consent for a category, we instruct Google to stop using cookies for that purpose. Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.

Managing cookies in your browser

Most browsers let you block or delete cookies through their settings. Note that blocking strictly necessary cookies may cause parts of the Site to stop working. For guidance, see your browser's help pages (Chrome, Safari, Firefox, and Edge all provide cookie controls).

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in the law. The current version is always available at gfrenterprises.com/cookie-policy/, and the "Last updated" date above indicates when it was last revised.

Contact us

If you have any questions about this Cookie Policy or our use of cookies, contact us: